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Ötztal keeps the flag flying at the Tour de France 2020

BORA-hansgrohe team jerseys with Ötztal logo

At the world's most famous road cycling race, the Tirolean Biking & Cycling Destination presents itself even more prominently on the BORA-hansgrohe team jerseys. Already in June, the top team around Peter Sagan, Rafal Majka and Emanuel Buchmann spent several weeks in Ötztal preparing for the 107th edition of the legendary cycling classic. Despite this year's forced break of the Ötztaler Cycle Marathon, the coming weekend will be dominated by the cult event thanks to the Ötztaler SocialCycle Marathon as well as book and film presentations.

With the opening of the Tour de France in Nice, at least a piece of normality starts rolling again for the professional cycling teams in times of Covid-19. Thanks to the partnership with Germany's top team BORA-hansgrohe, Ötztal as a Bike & Cycling Destination will be in the media focus of the world's largest sporting event in 2020. On the jerseys, newly designed for the cycling classic, the red and white Ötztal logo is clearly visible on the upper arms of Sagan & his teammates. "From a tourist point of view, the Tour de France is - of course - the unrivaled platform in cycling sports. I really hope that we can draw the attention of spectators worldwide to Ötztal by successful cycling," explains Team Manager Ralph Denk. He and his team were already convinced of the sporting advantages of Tirol's longest side valley in June. The entire team with well-known athletes such as Peter Sagan, Rafal Majka and Emanuel Buchmann enjoyed the fitness and stamina challenges in the course of a training camp: such as the Glacier Road in Sölden with an average gradient of 10.5%. For Oliver Schwarz, Managing Director of Ötztal Tourismus, the cooperation results in a true win-win situation: "The great commitment quickly had its effects and the response was consistently positive. That is why we decided to appear even more prominent at the Tour de France, the sporting highlight of the year, in order to present the destination's unique range of biking and cycling offers on international display."


Alternative "Ötztaler"

The last weekend in August traditionally forms the framework for the unrivaled Ötztaler Cycle Marathon, which is taking a break due to the corona pandemic this year. Nevertheless, the organizing committee of the highly motivated "Ötztaler" community wanted to find and carry out an alternative sporting event in compliance with all safety measures required. The result was an Ötztaler SocialCycle Marathon taking place from 28 to 30 August as a one-time charity event. All athletes can cover the original route's cycling distance of 238 kilometers on their personal favorite route in one or more daily stages. In addition to a personal athletic performance, there are attractive raffle prizes and the great opportunity of a voluntary donation for people in need.

Felix Großschartner

© BORA - hansgrohe / Bettiniphoto

Felix Großschartner

© BORA - hansgrohe / Bettiniphoto

Live broadcast around the world

On Sunday, 30 August, the organizers invite all fans of the original Ötztaler Cycle Marathon to attend the streaming event. In addition to reports on the Ötztaler SocialCycle Marathon with live connection to participants worldwide and a raffle, other exciting insights are scheduled. Former winners of the classic "Ötztaler" will conquer the Ötztaler mountain passes on occasion of the Champions Ride. The new jersey of the Ötztaler Cycle Marathon, which is available for sale, will be presented plus first glimpses of the new book and film for the event's 40th anniversary.