With the opening of the Tour de France in Nice, at least a piece of normality starts rolling again for the professional cycling teams in times of Covid-19. Thanks to the partnership with Germany's top team BORA-hansgrohe, Ötztal as a Bike & Cycling Destination will be in the media focus of the world's largest sporting event in 2020. On the jerseys, newly designed for the cycling classic, the red and white Ötztal logo is clearly visible on the upper arms of Sagan & his teammates. "From a tourist point of view, the Tour de France is - of course - the unrivaled platform in cycling sports. I really hope that we can draw the attention of spectators worldwide to Ötztal by successful cycling," explains Team Manager Ralph Denk. He and his team were already convinced of the sporting advantages of Tirol's longest side valley in June. The entire team with well-known athletes such as Peter Sagan, Rafal Majka and Emanuel Buchmann enjoyed the fitness and stamina challenges in the course of a training camp: such as the Glacier Road in Sölden with an average gradient of 10.5%. For Oliver Schwarz, Managing Director of Ötztal Tourismus, the cooperation results in a true win-win situation: "The great commitment quickly had its effects and the response was consistently positive. That is why we decided to appear even more prominent at the Tour de France, the sporting highlight of the year, in order to present the destination's unique range of biking and cycling offers on international display."
